I’ve spent a lot of time reading CSR reports and engaging in tweetchats and seminars focusing on CSR strategies. There have been a number of times when I’m truly inspired by the actions of certain CSR programs. Yet, although I’m young, I feel like I’ve yet to be involved in one of those awe-inspiring campaigns.
It’s not that the companies I have worked for don’t do great things. I’m proud of each program that I’ve been involved with but there’s a nagging curiosity of what it’s like to be part of something big. If I can’t know the feeling first-hand (yet) then I have to live vicariously from those who’ve been there.
I want you all to think hard, dig deep, and find that one thing you’re the most proud of. Explain why it means so much and how it impacted you. Spare no details! This your chance to brag and self-promote…for a good reason.
When all is said and done, I’ll feature the work I find to be the most inspiring. So, tell me why I should pick you.
I recently watched the movie “Hancock” on TV and saw something interesting. The movie used a superhero as a metaphor for big corporations and their responsibility to give back.
Granted, it’s not a new movie, I think it’s still relevant. The basic plot focuses on a drunk, crass, and lazy superhero with a bad temper. Where most superheroes would be praised for their crime fighting, Hancock has no interest in helping the mortals around him. When he does make an effort, it tends to do more harm than good thus people see his actions as selfish and devoid of responsibility for any collateral damage he may cause.
Along comes a soft-spoken PR strategist with big ideas, unfortunately nobody listens to what he is proposing. What’s his big idea? Corporations should give things away for free to those who need it, show the world that even the biggest corporations have a responsibility to help the little guy. He’s pitching CSR and gets laughed at. “Are you high, son?” one of the executives asks.
Eventually, our PR pro haphazardly crosses paths with Hancock and sees his true potential. What if this dirty, angry superhero changed his image? Would people find respect for the once hated hero if he started giving back to the community instead of damaging it?
At this point, the parallel between our superhero and giant corporations should be pretty obvious. What I found interesting was the fact that a superhero and a corporation could even be compared. When thinking about big businesses, I never envision a superhero with enormous power, flying above the city skylines. Yet, in an abstract way, they do have something in common: the power and means to help.
I suppose the sentiment comes down to one important thought. Whether you’re a caped hero or a multi-national conglomeration, if you have the capacity to “save the world” it becomes your responsibility to do so. If you had super-human powers, your destiny would be to put them to use helping others. The same goes for corporations and their abilities.
What do you think of this comparison? Should corporations take a page from comic books?
I spend a majority of my day utilizing different social media related tools, platforms, and news. My job is the role of a consultant for clients looking to build an online presence, engage with customers and stakeholders, etc. Recently, I’ve been working with two separate clients with ve
ry different strategies regarding social media. While conducting research, I noticed there was an influx in certification programs being offered for social media consultants. Here are a few examples:
In a recent article from SpinSucks, guest writer Martin Waxman discusses the issue at hand.
In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. [...] But as social media moves into the mainstream, a more formalized type of social media education is beginning to emerge; one that provides instruction in a classroom setting and grants accreditation, certificates, or degrees.
According to Mr. Waxman, social media has been mainly a DIY education process. We learn as we go and gain our knowledge through participating instead of learning in a more academic process. In my personal experience, that’s how I learned the best practices and platforms offered through social media.
The questions I pose to you are whether being certified in social media makes a difference. Would you hire a certified consultant over a non-certified one? Does having certification suggest an expertise? If you’re a social media consultant/strategist, would you get certified?