After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP’s misfortune.

BP is in a deep hole…and seems to be getting deeper.

This situation, while horrible, does allow for a learning experience. I think BP isn’t helping itself by coming up empty over and over again. So, let’s put our thinking-caps on and imagine we’re the ones in the line of fire.

How would you handle BP’s situation from a Public Relations perspective?

What would you do differently?

What has BP done well, PR-wise? What haven’t they done well?

Related articles

• Former BP CEO has no regrets (politico.com)
• BP failed to learn from past ‘near misses’: oil spill panel (alternet.org)
• Exclusive: Spill fund rules would shift rights to BP (reuters.com)
• BP’s lack of discipline tied to oil spill: report (alternet.org)
• Experts: BP Ignored Warning Signs on Well (abcnews.go.com)

Tags: bp, Corporate social responsibility, crisis management, National Academy of Engineering, Oil Spill, pr, PR Scoup, public relations, Social Media Issues, Social Responsibility, Trust

This entry was posted on May 27, 2010 at 11:21 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Corporate Social Responsibility Public Relations Social Responsibility by Gabe Chesman 1 Comment