After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP’s misfortune.

BP is in a deep hole…and seems to be getting deeper.

This situation, while horrible, does allow for a learning experience. I think BP isn’t helping itself by coming up empty over and over again. So, let’s put our thinking-caps on and imagine we’re the ones in the line of fire.

How would you handle BP’s situation from a Public Relations perspective?

What would you do differently?

What has BP done well, PR-wise? What haven’t they done well?

Tags: bp, Corporate social responsibility, crisis management, Oil Spill, pr, PR Scoup, public relations, Social Media Issues, Social Responsibility, Trust

This entry was posted on May 27, 2010 at 11:21 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Corporate Social Responsibility Public Relations Social Responsibility by Gabe Chesman View Comments