Jun 10
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Innovation And Change In Media

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Evolution of Media

I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media.
Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the theme.
The Global Fortune 100 have embraced the shift to combining the two generations of media. Melding Public Relations, Advertising, and Marketing to engage on a higher level. While ROI of these new tools are hard to quantify, it’s clear they’re beneficial.
Conclusively, the new media cannot be ignored. However, there’s no indication that previous methods are defunct…they simply need to be modernized.
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Posted in Internet Public Relations Social Media Issues Technology by Gabe Chesman View Comments

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