- Hubspot - Although Hubspot isn’t free, it’s one of the better Social Media Marketing tools. It’s easy to create and manage a website or blog without having much technical prowess or IT specialist. Your content is garnered for the greatest SEO and link rankings. Lastly, and probably most importantly, is Hubspot’s analytic monitoring. It’s able to collect data across multiple channels and generates great visual reports, which are also excellent for research.
- Dynamic Tweets - This program is for scheduling tweets. One of the greatest aspects of Dynamic Tweets is that it’s very basic and easy to use. There’s a free option, which is reasonably sized for small to mid-size businesses, as well as larger paid options. You can program all your scheduled tweets to follow predefined conditions or rules.
- Hootsuite - One of my favorite programs, Hootsuite does it all. You can manage several Social Media channels from one dashboard. You can follow trends, lists, and/or hashtags, as well as your home stream, all at the same time. You’re able to set up email notifications for any action (i.e. new followers, re-tweets, direct messages). Hootsuite also provides analytic tools that graph your engagement – more in depth measurement resources are available for a fee. One of my favorite aspects, however, is the ability to add team members to an account. You can see what your team members have responded to and when.
- Storify - Storify is great tool for saving and aggregating information on Social Media. You can search for terms, tweets, YouTube videos, RSS feeds, Google, other Storify articles, Flickr, Facebook, etc. Then you create your own Storify “article” where you compile your search results. You can personalize the title and add sound, too.
- Google+ Hangouts - I just started playing with this relatively new tool. A Hangout is basically a group video chat (for free). Whomever starts the Hangout can set the title, which is great for adapting to different audiences and topics. There is a chat sidebar where anyone can share links, questions, comments, etc. Google has already integrated YouTube videos into Hangouts so you can share a video with the members. Up to 9 people can join a hangout, making it a great option for pitches, internal meetings, telecommuting, promotions, and the list goes on. Since it’s still young, I expect a lot more to come from this new, creative tool.
- Storify Makes Its Move: A Social Web News Site Starring You (readwriteweb.com)
- #Hub140 – @HubSpot Acquires Social Media Marketing Company @oneforty – http://bit.ly/Hub140 (hubspot.com)
- Twitter Curation Grows Up: Storify Becomes Blog & SEO Friendly (readwriteweb.com)