Before starting a campaign, you go through a checklist to ensure nothing is missing and each prong is the best it can be. A CSR campaign is no different. However, are you sure your checklist has all the right focal points? A recent publication by the Harvard Business Review scrutinizes the strategy of a CSR campaign [...]
It’s no secret that CSR has become one of the largest trends in 2010 and into 2011. It’s crept into almost every area of business as a popular business model…and for good reason. Unfortunately, as CSR grows in importance within this plethora of fields, it creates more ambiguity of what the definition of CSR is. [...]
It was just announced that William Daley will take the position of White House Chief of Staff. Daley is the Head of Corporate Responsibility and Chairman of the Midwest Region of J.P. Morgan Chase & Co. Besides having huge political implications, this announcement will impact corporations and the CSR mentality. Daley’s status sheds a new [...]
It’s important to stay abreast of the latest news in this era of “NOW” that we find ourselves in. In order to do that, credible, thought-provoking, and innovative resources are imperative. As 2010 comes to a close, I want to honor the most influential people and companies for their excellence. @3BLMedia – Experts in corporate [...]
Image by Personeelsnet via Flickr Recently, I’ve been watching the show ‘Undercover Boss‘ mainly because it’s after football. The plot involves a CEO of a well-known, national corporation going undercover as a potential employee. Traveling cross-country, the CEO experiences all sorts of jobs offered at the franchises, including the not-so-glamorous ones. After realizing their cushy [...]
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