For those who enjoy my blog, I have some unfortunate news. I will be undergoing some surgery next week, which will inhibit new posts for a bit. However, my friends, I shall return.
While I’m gone, remember:
Listen before engaging
Stay focused on your audience and topic
Be social – it’s kind of fun
Content is integral – so is [...]
One of my favorite shows is Mad Men on AMC. Not only am I living vicariously through Don Draper – the lead character – but they’re brilliant ad-men. I also love comparing the technology from the 50’s to everything we have now. We’re so spoiled…I’m pretty sure most of us wouldn’t get much done.
In a recent [...]
I’m always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I’ve found to help.
Yoono – Useful Multi-task Tool – Yoono is an Internet plug-in that creates a sidebar on your browser (but [...]
Most businesses have embraced social media as part of their marketing toolbox. It’s clear through market research, as well as multiple case studies, that social media creates a unique way for companies to communicate with customers. As more companies jumped on the bandwagon, more social media tools were created. These new tools can focus on [...]
Continue reading about 5 Steps to Begin Using Social Media For Business
Properly executing an integrated market campaign (IMC) is the most powerful business tool. When done correctly, an IMC utilizes several tools to produce a seamless marketing campaign. Although an IMC uses a variety of traditional and new tools, it must maintain the campaign’s message and brand. One of the best examples is CNN.
It couldn’t have [...]
Continue reading about A Great Example Of An Integrated Marketing Campaign
Several years ago, I was working in the Marketing department of a prestigious law firm. Within a few minutes I realized why there is such contempt for the men and women in law. Simultaneously, every lawyer joke crossed my mind (i.e. “What do you call 1000 lawyers at the bottom of the ocean? – A [...]
Recent market research has proven that consumers respond to corporate social media. Studies show consumers are willing to pay more for a product if the proceeds will benefit a social advocacy issue.
Corporations, both large and small, are joining the corporate responsibility trend. However, some talk the talk but don’t walk the walk. This could create [...]
