There are several different theories in PR on how handle a crisis. Some are dealt with military precision, while others snowball into an even larger debacle. Although I believe the circumstances dictate the best way to handle a PR crisis, there should be a pre-meditated plan that is ready should the worst-case scenario occur. Do [...]
I saw this interview on 60 Minutes last night. I’m not sure if I read into it correctly or not, but it touched on an interesting question. Do American companies have some sort of obligation to do as much as possible to help Americans get back to work, or is it unfair to expect companies [...]
I recently heard a speech that discussed serious educational issues in America. In today’s society, creativity and innovation have nearly vanished from our schools and a hardened, no-nonsense mentality has taken over. Students aren’t being taught about current events. So what are they learning? Schools teach a pre-determined curriculum that focuses solely on preparing their [...]
I attended a tweetchat this week regarding ethics in the field of Public Relations. Hosted by PRSA, the discussion was lively and generated an abundance of interesting points, most of which need their own debate. Here’s the transcript: PRSA Ethics Month Tweet Chat – State of Ethics in PR View more documents from Public [...]
In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]
Get PR Scoup By Email
