Public Relations

Did American Business Shoot Itself In The Foot?

Posted by on June 24, 2011 at 12:59 pm

It’s no surprise that the economy in America is struggling. The national deficit is some ridiculous number, unemployment is rampant, and the dollar just doesn’t stand up to most foreign currencies. I’m not an economist so I won’t pretend to understand the intricacies of the situation. However, looking at CSR (Corporate Social Responsibility) in American businesses [...]

Should Bad Results Be Reported Too?

Posted by on June 21, 2011 at 11:45 am

Over the past couple years it’s been a regular occurrence for companies to report on their CSR or sustainability. Whether they are annual, semi-annual, or quarterly, companies love creating these huge reports that boast how much they care. Most of the time, they’re a lot of graphs and statistics that would confuse Alan Greenspan. Don’t get me [...]

Do Hippies Run Your Company?

Posted by on May 26, 2011 at 1:44 pm

In the summer of 1969, affectionately referred to as the ‘Summer of Love‘, corporations were the enemy. Big businesses were viewed as colossal demons, hell-bent on destroying the environment and everything that got in its way. There was a movement sweeping the nation. It was US vs. THEM. The only solution to defeating conglomerations was to [...]

7 Amazing Social Media Tools

Posted by on April 22, 2011 at 1:16 pm

The world of social media is a vast expanse of seemingly infinite information. It’s impossible to be everywhere at once but there are some great tools to make life easier. Whether it’s monitoring multiple platforms, visualizing metrics, or filtering through the clutter, there’s a tool to help. Here are some time-saving and helpful tools to [...]

Strengths and Weaknesses of Social Media Platforms

Posted by on March 15, 2011 at 2:32 pm

Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique. Some are great in some areas but fall short [...]