There are many different ways to connect and engage with others via social media. Mainly, it depends on who you want to reach and the best network to do that. I’ve read plenty of posts giving advice on the best practices but I felt I’d share how I connect with other professionals and what has [...]
I recently watched the movie “Hancock” on TV and saw something interesting. The movie used a superhero as a metaphor for big corporations and their responsibility to give back. Granted, it’s not a new movie, I think it’s still relevant. The basic plot focuses on a drunk, crass, and lazy superhero with a bad temper. Where [...]
Working in Corporate Social Responsibility (CSR) is something I find difficult but gratifying. The field of CSR is tumultuous but, as in most fields these days, fellow CSR strategists collaborate via social media to discuss the good, the bad, and everything in between. Over the years, I’ve found some amazing companies and innovators that I [...]
I spend a majority of my day utilizing different social media related tools, platforms, and news. My job is the role of a consultant for clients looking to build an online presence, engage with customers and stakeholders, etc. Recently, I’ve been working with two separate clients with ve ry different strategies regarding social media. While [...]
There are several different theories in PR on how handle a crisis. Some are dealt with military precision, while others snowball into an even larger debacle. Although I believe the circumstances dictate the best way to handle a PR crisis, there should be a pre-meditated plan that is ready should the worst-case scenario occur. Do [...]
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