Before starting a campaign, you go through a checklist to ensure nothing is missing and each prong is the best it can be. A CSR campaign is no different. However, are you sure your checklist has all the right focal points? A recent publication by the Harvard Business Review scrutinizes the strategy of a CSR campaign [...]
Social Media Week Presentation from Social2B – Metrics, Measurements and Scalability View more presentations from Social2B. This presentation, created by Social2B, is an excellent, detailed guide to measuring the ROI of social media. It’s comprehensive and answers the most commonly asked questions. Also, it provides infographics proving that social media is an important tool for [...]
Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith. This presentation is from GlobalWebIndex. Related articles Social media is now mainstream and the growth is in real-time interactions (freshnetworks.com) Participation In Real-Time Social Media Increased 20% in 2010 (mashable.com) Firms are overcoming their fear of social media: report (econsultancy.com)
Image via CrunchBase 1. Netvibes – Netvibes is the first personalized dashboard publishing platform for the Web. You create customizable dashboards of any trend or topic, make widgets to draw traffic, and publish as many dashboards as you want. 2. Amplify – Not all conversations can be had in fewer than 140 characters, so while [...]
It doesn’t matter if Gen-Y is your target audience or the newest group of employees, it’s important to understand how they think and work. Eventually, you’ll engage with someone from Gen-Y so be prepared. Mr. Youth and INTREPID surveyed a wide spectrum of this young generation, regarding their priorities as they lead the world through [...]
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