I saw this interview on 60 Minutes last night. I’m not sure if I read into it correctly or not, but it touched on an interesting question. Do American companies have some sort of obligation to do as much as possible to help Americans get back to work, or is it unfair to expect companies [...]
I recently heard a speech that discussed serious educational issues in America. In today’s society, creativity and innovation have nearly vanished from our schools and a hardened, no-nonsense mentality has taken over. Students aren’t being taught about current events. So what are they learning? Schools teach a pre-determined curriculum that focuses solely on preparing their [...]
It’s no surprise that the economy in America is struggling. The national deficit is some ridiculous number, unemployment is rampant, and the dollar just doesn’t stand up to most foreign currencies. I’m not an economist so I won’t pretend to understand the intricacies of the situation. However, looking at CSR (Corporate Social Responsibility) in American businesses [...]
Over the past couple years it’s been a regular occurrence for companies to report on their CSR or sustainability. Whether they are annual, semi-annual, or quarterly, companies love creating these huge reports that boast how much they care. Most of the time, they’re a lot of graphs and statistics that would confuse Alan Greenspan. Don’t get me [...]
Before starting a campaign, you go through a checklist to ensure nothing is missing and each prong is the best it can be. A CSR campaign is no different. However, are you sure your checklist has all the right focal points? A recent publication by the Harvard Business Review scrutinizes the strategy of a CSR campaign [...]
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