Several years ago, I was working in the Marketing department of a prestigious law firm. Within a few minutes I realized why there is such contempt for the men and women in law. Simultaneously, every lawyer joke crossed my mind (i.e. “What do you call 1000 lawyers at the bottom of the ocean? – A [...]

Recent market research has proven that consumers respond to corporate social media. Studies show consumers are willing to pay more for a product if the proceeds will benefit a social advocacy issue. Corporations, both large and small, are joining the corporate responsibility trend. However, some talk the talk but don’t walk the walk. This could [...]