For those who enjoy my blog, I have some unfortunate news. I will be undergoing some surgery next week, which will inhibit new posts for a bit. However, my friends, I shall return. While I’m gone, remember: Listen before engaging Stay focused on your audience and topic Be social – it’s kind of fun Content [...]

One of my favorite shows is Mad Men on AMC. Not only am I living vicariously through Don Draper – the lead character – but they’re brilliant ad-men. I also love comparing the technology from the 50′s to everything we have now. We’re so spoiled…I’m pretty sure most of us wouldn’t get much done. In a [...]

I’m always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I’ve found to help. Yoono – Useful Multi-task Tool – Yoono is an Internet plug-in that creates a sidebar on your browser [...]

Most businesses have embraced social media as part of their marketing toolbox. It’s clear through market research, as well as multiple case studies, that social media creates a unique way for companies to communicate with customers. As more companies jumped on the bandwagon, more social media tools were created. These new tools can focus on [...]

Properly executing an integrated market campaign (IMC) is the most powerful business tool. When done correctly, an IMC utilizes several tools to produce a seamless marketing campaign. Although an IMC uses a variety of traditional and new tools, it must maintain the campaign’s message and brand. One of the best examples is CNN. It couldn’t [...]