Burson-Marsteller created a fantastic presentation on CSR branding in 2010. Enjoy. CSR Branding Survey 2010 View more presentations from Burson-Marsteller.
March 31, 2010
Archive for March, 2010
Be Your Audience
March 20, 2010
What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]
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