May 27, 2010
After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP’s misfortune. BP is in a deep hole…and seems to be getting deeper. This situation, while horrible, does allow for a learning experience. I think BP isn’t [...]
Tags: bp, Corporate social responsibility, crisis management, National Academy of Engineering, Oil Spill, pr, PR Scoup, public relations, Social Media Issues, Social Responsibility, Trust
Posted in Corporate Social Responsibility, Public Relations, Social Responsibility
May 19, 2010
Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]
Tags: campaign, Corporate social responsibility, Gen-Y, Haiti, marketing, Philanthropy, PR Scoup, public relations, smartphone, Social Media Issues, social networks, Social Responsibility, technology, tools, Trust
Posted in Corporate Social Responsibility, Internet, Public Relations, Social Media Issues, Social Responsibility, Technology
May 9, 2010
Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]
Tags: Branding, campaign, integrated marketing, Internet, marketing, pr, PR Scoup, public relations, social media, Social Media Issues, social networks, technology, tools, Trust
Posted in Internet, Public Relations, Social Media Issues, Technology
May 5, 2010
Harvard Business School (HBS) Executive Education offers a comprehensive portfolio of learning opportunities, including more than 60 open-enrollment programs and custom executive development programs. Designed for senior executives in mind, Corporate Social Responsibility: Strategies to Create Business and Social Value, is a program designed to help align corporate social responsibility (CSR) with business strategy, and [...]
Tags: Corporate social responsibility, Deloitte, Education, Harvard, marketing, pr, PR Scoup, public relations, Social Responsibility, Survey, volunteer impact
Posted in Corporate Social Responsibility, Public Relations, Social Responsibility