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Strengths and Weaknesses of Social Media Platforms

Published on March 15, 2011 By Gabe Chesman

Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique. Some are great in some areas but fall short [...]

Are Politics Ruining CSR?

Published on November 1, 2010 By Gabe Chesman

Regardless of your political affiliation, with the up-coming mid-term elections approaching, it’s impossible to escape the mud-slinging. The advertisements are transmitted incessantly on every media channel and it has taken over the Government, since all of them are fighting to keep their position. When I say fighting, I mean FIGHTING. How are we supposed to [...]

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]

Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

Philanthropy Is Big

Published on April 19, 2010 By Gabe Chesman

In today’s tumultuous economy, companies are finding that the customers’ trust and respect is almost as important as profit. More and more companies have developed their own corporate social responsibility programs. Following a rather general template: Choose an affiliate organization with RELEVANCE to their product/service Make a campaign with the highest ROI possible Pick a [...]