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Is Your CSR Strategy Meaningful?

Published on February 21, 2011 By Gabe Chesman

Before starting a campaign, you go through a checklist to ensure nothing is missing and each prong is the best it can be. A CSR campaign is no different. However, are you sure your checklist has all the right focal points? A recent publication by the Harvard Business Review scrutinizes the strategy of a CSR campaign [...]

Measuring Social Media

Published on February 10, 2011 By Gabe Chesman

Social Media Week Presentation from Social2B – Metrics, Measurements and Scalability View more presentations from Social2B. This presentation, created by Social2B, is an excellent, detailed guide to measuring the ROI of social media. It’s comprehensive and answers the most commonly asked questions. Also, it provides infographics proving that social media is an important tool for [...]

CSR Needs A More Specific Definition

Published on January 21, 2011 By Gabe Chesman

It’s no secret that CSR has become one of the largest trends in 2010 and into 2011. It’s crept into almost every area of business as a popular business model…and for good reason. Unfortunately, as CSR grows in importance within this plethora of fields, it creates more ambiguity of what the definition of CSR is. [...]

Real-Time Social Media Use Booms

Published on January 13, 2011 By Gabe Chesman

Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith. This presentation is from GlobalWebIndex. Related articles Social media is now mainstream and the growth is in real-time interactions (freshnetworks.com) Participation In Real-Time Social Media Increased 20% in 2010 (mashable.com) Firms are overcoming their fear of social media: report (econsultancy.com)

Corporate Social Responsibility Reaches The White House

Published on January 6, 2011 By Gabe Chesman

It was just announced that William Daley will take the position of White House Chief of Staff. Daley is the Head of Corporate Responsibility and Chairman of the Midwest Region of J.P. Morgan Chase & Co. Besides having huge political implications, this announcement will impact corporations and the CSR mentality. Daley’s status sheds a new [...]