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The Importance Of Utilizing Mobile Tools

Published on July 22, 2011 By Gabe Chesman

In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]

Are Politics Ruining CSR?

Published on November 1, 2010 By Gabe Chesman

Regardless of your political affiliation, with the up-coming mid-term elections approaching, it’s impossible to escape the mud-slinging. The advertisements are transmitted incessantly on every media channel and it has taken over the Government, since all of them are fighting to keep their position. When I say fighting, I mean FIGHTING. How are we supposed to [...]

Will Globalization Effect CSR?

Published on October 7, 2010 By Gabe Chesman

Corporate Social Responsibility (CSR) has swept through the business world as a solid strategy to garner profit while making a difference within a wide spectrum of social issues. Although there is some skepticism, when done correctly, a CSR campaign benefits everyone involved. In a recent post, I wrote, while there is no guarantee, CSR can [...]

Why Is CSR Popular?

Published on July 16, 2010 By Gabe Chesman

Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]