In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]
Regardless of your political affiliation, with the up-coming mid-term elections approaching, it’s impossible to escape the mud-slinging. The advertisements are transmitted incessantly on every media channel and it has taken over the Government, since all of them are fighting to keep their position. When I say fighting, I mean FIGHTING. How are we supposed to [...]
Corporate Social Responsibility (CSR) has swept through the business world as a solid strategy to garner profit while making a difference within a wide spectrum of social issues. Although there is some skepticism, when done correctly, a CSR campaign benefits everyone involved. In a recent post, I wrote, while there is no guarantee, CSR can [...]
Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]
Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]