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A Great Example Of An Integrated Marketing Campaign

Published on November 7, 2009 By Gabe Chesman

Properly executing an integrated market campaign (IMC) is the most powerful business tool. When done correctly, an IMC utilizes several tools to produce a seamless marketing campaign. Although an IMC uses a variety of traditional and new tools, it must maintain the campaign’s message and brand. One of the best examples is CNN. It couldn’t [...]