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Why Is CSR Popular?

Published on July 16, 2010 By Gabe Chesman

Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]

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How Can BP Recover?

Published on May 27, 2010 By Gabe Chesman

After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP’s misfortune. BP is in a deep hole…and seems to be getting deeper. This situation, while horrible, does allow for a learning experience. I think BP isn’t [...]

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Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]

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Harvard Experts Offer CSR Course

Published on May 5, 2010 By Gabe Chesman

Harvard Business School (HBS) Executive Education offers a comprehensive portfolio of learning opportunities, including more than 60 open-enrollment programs and custom executive development programs. Designed for senior executives in mind, Corporate Social Responsibility: Strategies to Create Business and Social Value, is a program designed to help align corporate social responsibility (CSR) with business strategy, and [...]

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Philanthropy Is Big

Published on April 19, 2010 By Gabe Chesman

In today’s tumultuous economy, companies are finding that the customers’ trust and respect is almost as important as profit. More and more companies have developed their own corporate social responsibility programs. Following a rather general template: Choose an affiliate organization with RELEVANCE to their product/service Make a campaign with the highest ROI possible Pick a [...]

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