Gabe Chesman on November 26th, 2009

For those who enjoy my blog, I have some unfortunate news. I will be undergoing some surgery next week, which will inhibit new posts for a bit. However, my friends, I shall return.
While I’m gone, remember:

Listen before engaging
Stay focused on your audience and topic
Be social – it’s kind of fun
Content is integral – so is [...]

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Gabe Chesman on October 24th, 2009

Recent market research has proven that consumers respond to corporate social media. Studies show consumers are willing to pay more for a product if the proceeds will benefit a social advocacy issue.
Corporations, both large and small, are joining the corporate responsibility trend. However, some talk the talk but don’t walk the walk. This could create [...]

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