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Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]

Did Social Media Prove Its Worth In Haiti?

Published on January 16, 2010 By Gabe Chesman

The recent tragedy in Haiti affected people all around the world. Communication was imperative but not readily available. Friends and families couldn’t verify who was safe, relief groups were unable to organize properly, and Haiti was unable to help themselves recover. Governments and disaster relief groups rushed to help any way they could. However, the [...]