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Measuring Social Media

Published on February 10, 2011 By Gabe Chesman

Social Media Week Presentation from Social2B – Metrics, Measurements and Scalability View more presentations from Social2B. This presentation, created by Social2B, is an excellent, detailed guide to measuring the ROI of social media. It’s comprehensive and answers the most commonly asked questions. Also, it provides infographics proving that social media is an important tool for [...]

All-Stars of 2010

Published on December 24, 2010 By Gabe Chesman

It’s important to stay abreast of the latest news in this era of “NOW” that we find ourselves in. In order to do that, credible, thought-provoking, and innovative resources are imperative. As 2010 comes to a close, I want to honor the most influential people and companies for their excellence. @3BLMedia – Experts in corporate [...]

How Well Do You Know Gen-Y?

Published on June 24, 2010 By Gabe Chesman

It doesn’t matter if Gen-Y is your target audience or the newest group of employees, it’s important to understand how they think and work. Eventually, you’ll engage with someone from Gen-Y so be prepared. Mr. Youth and INTREPID surveyed a wide spectrum of this young generation, regarding their priorities as they lead the world through [...]

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]