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Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

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Philanthropy Is Big

Published on April 19, 2010 By Gabe Chesman

In today’s tumultuous economy, companies are finding that the customers’ trust and respect is almost as important as profit. More and more companies have developed their own corporate social responsibility programs. Following a rather general template: Choose an affiliate organization with RELEVANCE to their product/service Make a campaign with the highest ROI possible Pick a [...]

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Be Your Audience

Published on March 20, 2010 By Gabe Chesman

What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]

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5 Great Social Media Tools

Published on November 17, 2009 By Gabe Chesman

I’m always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I’ve found to help. Yoono – Useful Multi-task Tool – Yoono is an Internet plug-in that creates a sidebar on your browser [...]

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5 Steps to Begin Using Social Media For Business

Published on November 14, 2009 By Gabe Chesman

Most businesses have embraced social media as part of their marketing toolbox. It’s clear through market research, as well as multiple case studies, that social media creates a unique way for companies to communicate with customers. As more companies jumped on the bandwagon, more social media tools were created. These new tools can focus on [...]

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