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The Importance Of Utilizing Mobile Tools

Published on July 22, 2011 By Gabe Chesman

In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]

Strengths and Weaknesses of Social Media Platforms

Published on March 15, 2011 By Gabe Chesman

Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique. Some are great in some areas but fall short [...]

Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

Philanthropy Is Big

Published on April 19, 2010 By Gabe Chesman

In today’s tumultuous economy, companies are finding that the customers’ trust and respect is almost as important as profit. More and more companies have developed their own corporate social responsibility programs. Following a rather general template: Choose an affiliate organization with RELEVANCE to their product/service Make a campaign with the highest ROI possible Pick a [...]

Be Your Audience

Published on March 20, 2010 By Gabe Chesman

What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]