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Why Is CSR Popular?

Published on July 16, 2010 By Gabe Chesman

Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]

Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

Be Your Audience

Published on March 20, 2010 By Gabe Chesman

What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]

Blog Warfare: Can You Survive?

Published on January 25, 2010 By Gabe Chesman

It’s kill or be killed in the blogosphere. It’s tough to stand out in an ocean of “influencers”. So what can you do to compete or, at least, survive? What is your blog’s intention? If it’s personal, don’t stress about the number of followers or re-tweets. It takes time, effort, and desire to truly compete [...]

Did Social Media Prove Its Worth In Haiti?

Published on January 16, 2010 By Gabe Chesman

The recent tragedy in Haiti affected people all around the world. Communication was imperative but not readily available. Friends and families couldn’t verify who was safe, relief groups were unable to organize properly, and Haiti was unable to help themselves recover. Governments and disaster relief groups rushed to help any way they could. However, the [...]