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Putting The Cat Back In The Bag

Published on November 14, 2011 By Gabe Chesman

There are several different theories in PR on how handle a crisis. Some are dealt with military precision, while others snowball into an even larger debacle. Although I believe the circumstances dictate the best way to handle a PR crisis, there should be a pre-meditated plan that is ready should the worst-case scenario occur. Do [...]