Regardless of your political affiliation, with the up-coming mid-term elections approaching, it’s impossible to escape the mud-slinging. The advertisements are transmitted incessantly on every media channel and it has taken over the Government, since all of them are fighting to keep their position. When I say fighting, I mean FIGHTING. How are we supposed to [...]
Corporate Social Responsibility (CSR) has swept through the business world as a solid strategy to garner profit while making a difference within a wide spectrum of social issues. Although there is some skepticism, when done correctly, a CSR campaign benefits everyone involved. In a recent post, I wrote, while there is no guarantee, CSR can [...]
In a recent article from The Wall Street Journal, The Case Against Corporate Social Responsibility, Professor Aneel Karnani argues the premise that companies have an inherent duty to get involved in social issues is flawed. As society looks to companies to address these problems, the real solutions may be ignored. “Companies that simply do everything [...]
Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]
Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]