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Putting The Cat Back In The Bag

Published on November 14, 2011 By Gabe Chesman

There are several different theories in PR on how handle a crisis. Some are dealt with military precision, while others snowball into an even larger debacle. Although I believe the circumstances dictate the best way to handle a PR crisis, there should be a pre-meditated plan that is ready should the worst-case scenario occur. Do [...]

The Importance of Corporate Social Responsibility

Published on September 28, 2010 By Gabe Chesman

In a recent article from The Wall Street Journal, The Case Against Corporate Social Responsibility, Professor Aneel Karnani argues the premise that companies have an inherent duty to get involved in social issues is flawed. As society looks to companies to address these problems, the real solutions may be ignored. “Companies that simply do everything [...]

How Well Do You Know Gen-Y?

Published on June 24, 2010 By Gabe Chesman

It doesn’t matter if Gen-Y is your target audience or the newest group of employees, it’s important to understand how they think and work. Eventually, you’ll engage with someone from Gen-Y so be prepared. Mr. Youth and INTREPID surveyed a wide spectrum of this young generation, regarding their priorities as they lead the world through [...]

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]

How Can BP Recover?

Published on May 27, 2010 By Gabe Chesman

After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP’s misfortune. BP is in a deep hole…and seems to be getting deeper. This situation, while horrible, does allow for a learning experience. I think BP isn’t [...]