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Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]

Are Smartphones Making Life Easier?

Published on October 26, 2009 By Gabe Chesman

Several years ago, I was working in the Marketing department of a prestigious law firm. Within a few minutes I realized why there is such contempt for the men and women in law. Simultaneously, every lawyer joke crossed my mind (i.e. “What do you call 1000 lawyers at the bottom of the ocean? – A [...]