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How I Connect Through Social Media

Published on September 10, 2012 By Gabe Chesman

There are many different ways to connect and engage with others via social media. Mainly, it depends on who you want to reach and the best network to do that. I’ve read plenty of posts giving advice on the best practices but I felt I’d share how I connect with other professionals and what has [...]

Should Social Media Strategists Need Certification?

Published on July 31, 2012 By Gabe Chesman

I spend a majority of my day utilizing different social media related tools, platforms, and news. My job is the role of a consultant for clients looking to build an online presence, engage with customers and stakeholders, etc. Recently, I’ve been working with two separate clients with ve ry different strategies regarding social media. While [...]

5 Fantastic Social Media Tools

Published on November 21, 2011 By Gabe Chesman

Hubspot - Although Hubspot isn’t free, it’s one of the better Social Media Marketing tools. It’s easy to create and manage a website or blog without having much technical prowess or IT specialist. Your content is garnered for the greatest SEO and link rankings. Lastly, and probably most importantly, is Hubspot’s analytic monitoring. It’s able to [...]

Does Technology Help Or Hurt Ethics?

Published on September 8, 2011 By Gabe Chesman

I attended a tweetchat this week regarding ethics in the field of Public Relations. Hosted by PRSA, the discussion was lively and generated an abundance of interesting points, most of which need their own debate. Here’s the transcript:   PRSA Ethics Month Tweet Chat – State of Ethics in PR View more documents from Public [...]

The Importance Of Utilizing Mobile Tools

Published on July 22, 2011 By Gabe Chesman

In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]