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Should Social Media Strategists Need Certification?

Published on July 31, 2012 By Gabe Chesman

I spend a majority of my day utilizing different social media related tools, platforms, and news. My job is the role of a consultant for clients looking to build an online presence, engage with customers and stakeholders, etc. Recently, I’ve been working with two separate clients with ve ry different strategies regarding social media. While [...]

5 Fantastic Social Media Tools

Published on November 21, 2011 By Gabe Chesman

Hubspot - Although Hubspot isn’t free, it’s one of the better Social Media Marketing tools. It’s easy to create and manage a website or blog without having much technical prowess or IT specialist. Your content is garnered for the greatest SEO and link rankings. Lastly, and probably most importantly, is Hubspot’s analytic monitoring. It’s able to [...]

The Importance Of Utilizing Mobile Tools

Published on July 22, 2011 By Gabe Chesman

In several recent campaigns, mobile technology proved to be an important tool. It’s easy, fast, and accessible features make it extremely valuable for any campaign. Whether it’s holding a contest, fundraising, petitioning an issue, or updating followers on the status of a campaign, mobile technology is simply the ultimate way to connect. These days, everyone has [...]

Strengths and Weaknesses of Social Media Platforms

Published on March 15, 2011 By Gabe Chesman

Social media is no longer a new subject. While there may still be some skeptics, social media has been embraced as an important business tool. There are dozens of platforms available and just as many reasons to utilize one or multiple platform. Each platform is unique. Some are great in some areas but fall short [...]

Real-Time Social Media Use Booms

Published on January 13, 2011 By Gabe Chesman

Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith. This presentation is from GlobalWebIndex. Related articles Social media is now mainstream and the growth is in real-time interactions (freshnetworks.com) Participation In Real-Time Social Media Increased 20% in 2010 (mashable.com) Firms are overcoming their fear of social media: report (econsultancy.com)