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Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]

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Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]

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Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

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Be Your Audience

Published on March 20, 2010 By Gabe Chesman

What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]

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Blog Warfare: Can You Survive?

Published on January 25, 2010 By Gabe Chesman

It’s kill or be killed in the blogosphere. It’s tough to stand out in an ocean of “influencers”. So what can you do to compete or, at least, survive? What is your blog’s intention? If it’s personal, don’t stress about the number of followers or re-tweets. It takes time, effort, and desire to truly compete [...]

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