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Does Technology Help Or Hurt Ethics?

Published on September 8, 2011 By Gabe Chesman

I attended a tweetchat this week regarding ethics in the field of Public Relations. Hosted by PRSA, the discussion was lively and generated an abundance of interesting points, most of which need their own debate. Here’s the transcript:   PRSA Ethics Month Tweet Chat – State of Ethics in PR View more documents from Public [...]

Measuring Social Media

Published on February 10, 2011 By Gabe Chesman

Social Media Week Presentation from Social2B – Metrics, Measurements and Scalability View more presentations from Social2B. This presentation, created by Social2B, is an excellent, detailed guide to measuring the ROI of social media. It’s comprehensive and answers the most commonly asked questions. Also, it provides infographics proving that social media is an important tool for [...]

Real-Time Social Media Use Booms

Published on January 13, 2011 By Gabe Chesman

Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith. This presentation is from GlobalWebIndex. Related articles Social media is now mainstream and the growth is in real-time interactions (freshnetworks.com) Participation In Real-Time Social Media Increased 20% in 2010 (mashable.com) Firms are overcoming their fear of social media: report (econsultancy.com)

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]

Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]