It’s kill or be killed in the blogosphere. It’s tough to stand out in an ocean of “influencers”. So what can you do to compete or, at least, survive?
What is your blog’s intention? If it’s personal, don’t stress about the number of followers or re-tweets. It takes time, effort, and desire to truly compete with [...]
The recent tragedy in Haiti affected people all around the world. Communication was imperative but not readily available. Friends and families couldn’t verify who was safe, relief groups were unable to organize properly, and Haiti was unable to help themselves recover. Governments and disaster relief groups rushed to help any way they could. However, the [...]
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One of my favorite shows is Mad Men on AMC. Not only am I living vicariously through Don Draper – the lead character – but they’re brilliant ad-men. I also love comparing the technology from the 50’s to everything we have now. We’re so spoiled…I’m pretty sure most of us wouldn’t get much done.
In a recent [...]
I’m always looking for the newest tools and widgets that make my life easier. I only have one arm so I depend on multi-tasking and speed. I put together a list of tools I’ve found to help.
Yoono – Useful Multi-task Tool – Yoono is an Internet plug-in that creates a sidebar on your browser (but [...]
Most businesses have embraced social media as part of their marketing toolbox. It’s clear through market research, as well as multiple case studies, that social media creates a unique way for companies to communicate with customers. As more companies jumped on the bandwagon, more social media tools were created. These new tools can focus on [...]
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Properly executing an integrated market campaign (IMC) is the most powerful business tool. When done correctly, an IMC utilizes several tools to produce a seamless marketing campaign. Although an IMC uses a variety of traditional and new tools, it must maintain the campaign’s message and brand. One of the best examples is CNN.
It couldn’t have [...]
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Several years ago, I was working in the Marketing department of a prestigious law firm. Within a few minutes I realized why there is such contempt for the men and women in law. Simultaneously, every lawyer joke crossed my mind (i.e. “What do you call 1000 lawyers at the bottom of the ocean? – A [...]
