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Gen-Y Is More Socially Responsible

Published on May 19, 2010 By Gabe Chesman

Typically, the younger audiences aren’t targeted for donations or volunteerism. Perhaps there’s an assumption that the youth don’t have money to give or that they simply don’t care. Guess again…and re-focus your campaign. Gen-Y has become a major force in social change. They’re more active, more social, and are able to motivate themselves in ways [...]

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Shift Happens – View The Shift

Published on May 9, 2010 By Gabe Chesman

Posted July 30, 2009 — Social Media Revolution: Is social media a fad? Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics. For more information on the creator of the video, [...]

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Philanthropy Is Big

Published on April 19, 2010 By Gabe Chesman

In today’s tumultuous economy, companies are finding that the customers’ trust and respect is almost as important as profit. More and more companies have developed their own corporate social responsibility programs. Following a rather general template: Choose an affiliate organization with RELEVANCE to their product/service Make a campaign with the highest ROI possible Pick a [...]

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Be Your Audience

Published on March 20, 2010 By Gabe Chesman

What kind of computer do you use? What kind of car do you drive? What brand of shoes do you wear? The point of these rhetorical questions is to show that you’re a consumer everyday. Even though you may run a company, it fundamentally comes down to what the customer wants. Shown by the questions [...]

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Blog Warfare: Can You Survive?

Published on January 25, 2010 By Gabe Chesman

It’s kill or be killed in the blogosphere. It’s tough to stand out in an ocean of “influencers”. So what can you do to compete or, at least, survive? What is your blog’s intention? If it’s personal, don’t stress about the number of followers or re-tweets. It takes time, effort, and desire to truly compete [...]

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