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Is Your CSR Strategy Meaningful?

Published on February 21, 2011 By Gabe Chesman

Before starting a campaign, you go through a checklist to ensure nothing is missing and each prong is the best it can be. A CSR campaign is no different. However, are you sure your checklist has all the right focal points? A recent publication by the Harvard Business Review scrutinizes the strategy of a CSR campaign [...]

Are Politics Ruining CSR?

Published on November 1, 2010 By Gabe Chesman

Regardless of your political affiliation, with the up-coming mid-term elections approaching, it’s impossible to escape the mud-slinging. The advertisements are transmitted incessantly on every media channel and it has taken over the Government, since all of them are fighting to keep their position. When I say fighting, I mean FIGHTING. How are we supposed to [...]

Why Is CSR Popular?

Published on July 16, 2010 By Gabe Chesman

Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]

How Well Do You Know Gen-Y?

Published on June 24, 2010 By Gabe Chesman

It doesn’t matter if Gen-Y is your target audience or the newest group of employees, it’s important to understand how they think and work. Eventually, you’ll engage with someone from Gen-Y so be prepared. Mr. Youth and INTREPID surveyed a wide spectrum of this young generation, regarding their priorities as they lead the world through [...]

Innovation And Change In Media

Published on June 15, 2010 By Gabe Chesman

Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating “traditional” and “new media” was the [...]