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	<title>PR Scoup &#187; Trust</title>
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	<description>Public Relations with a conscience</description>
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		<title>Why Is CSR Popular?</title>
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		<comments>http://www.prscoup.com/446/why-is-csr-popular#comments</comments>
		<pubDate>Fri, 16 Jul 2010 15:53:35 +0000</pubDate>
		<dc:creator>Gabe Chesman</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Internet]]></category>
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		<description><![CDATA[Recently, the idea of Corporate Social Responsibility (CSR) has become popular. So popular, in fact, that CSR is now almost standard protocol for most companies. For those unfamiliar with CSR, the gist is businesses would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, and stakeholders. CSR-focused businesses proactively promote [...]]]></description>
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		<title>How Well Do You Know Gen-Y?</title>
		<link>http://www.prscoup.com/407/how-well-do-you-know-gen-y</link>
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		<pubDate>Thu, 24 Jun 2010 17:05:04 +0000</pubDate>
		<dc:creator>Gabe Chesman</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Issues]]></category>
		<category><![CDATA[Gen-Y]]></category>
		<category><![CDATA[Innovation]]></category>
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		<description><![CDATA[It doesn&#8217;t matter if Gen-Y is your target audience or the newest group of employees, it&#8217;s important to understand how they think and work. Eventually, you&#8217;ll engage with someone from Gen-Y so be prepared. Mr. Youth and INTREPID surveyed a wide spectrum of this young generation, regarding their priorities as they lead the world through [...]]]></description>
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		<title>Innovation And Change In Media</title>
		<link>http://www.prscoup.com/372/innovation-and-change-in-media</link>
		<comments>http://www.prscoup.com/372/innovation-and-change-in-media#comments</comments>
		<pubDate>Tue, 15 Jun 2010 17:05:46 +0000</pubDate>
		<dc:creator>Gabe Chesman</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[Technology]]></category>
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		<description><![CDATA[Evolution of Media I attended the PR Week Lab on June 10-11. It was a great combination of innovators from different types of companies and differing point-of-views on how to utilize media. Whether it was optimizing company social media output or governing internal social communication, the premise of integrating &#8220;traditional&#8221; and &#8220;new media&#8221; was the [...]]]></description>
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		<title>How Can BP Recover?</title>
		<link>http://www.prscoup.com/347/how-can-bp-recover</link>
		<comments>http://www.prscoup.com/347/how-can-bp-recover#comments</comments>
		<pubDate>Thu, 27 May 2010 15:21:54 +0000</pubDate>
		<dc:creator>Gabe Chesman</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[bp]]></category>
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		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR Scoup]]></category>
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		<description><![CDATA[After several failed attempts to plug the oil leak, BP is a hot topic for negative press. News channels, social networks, environmental organizations, etc., are taking shots at BP&#8217;s misfortune. BP is in a deep hole&#8230;and seems to be getting deeper. This situation, while horrible, does allow for a learning experience. I think BP isn&#8217;t [...]]]></description>
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		<title>Gen-Y Is More Socially Responsible</title>
		<link>http://www.prscoup.com/304/gen-y-is-more-socially-responsible</link>
		<comments>http://www.prscoup.com/304/gen-y-is-more-socially-responsible#comments</comments>
		<pubDate>Wed, 19 May 2010 21:14:21 +0000</pubDate>
		<dc:creator>Gabe Chesman</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media Issues]]></category>
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		<category><![CDATA[PR Scoup]]></category>
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		<category><![CDATA[smartphone]]></category>
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		<category><![CDATA[technology]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[Typically, the younger audiences aren&#8217;t targeted for donations or volunteerism. Perhaps there&#8217;s an assumption that the youth don&#8217;t have money to give or that they simply don&#8217;t care. Guess again&#8230;and re-focus your campaign. Gen-Y has become a major force in social change. They&#8217;re more active, more social, and are able to motivate themselves in ways [...]]]></description>
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